Originally Posted by Viletta Vadim
The reason there are so many spoiler tags in that particular template is to keep it from becoming overwhelmingly massive after you put every conceivable bit of information inside the ad itself for ease of reference. They make an 18-page ad look like this (though I don't expect yours to be nearly so long-winded). Linking to over half a dozen threads for information just gets cumbersome after a while compared to being able to put it all into the ad in an organized manner.
Imo the 18-page game-ad is more combursome and beyond good useage of spoiler tags. I'd rather download a doc file and find a converter than have to manage scrolling my window back and forth just to try and find some info. Yes it's good to contain information. This is overkill and should be spread into Multiple posts/threads in a game forum with the main 'page' spoilered in the game add to help. Again just my thoughts though. The game as is at it's core an Advertisement. Keep it short, but make sure you give players enough info that they are not clueless, and not too much that they feel overwhelmed.
Basic Things I find Necessary in the order I use them on an Add
Campaign Opener Hook:
this is usually a paragraph or two (And by that I mean about 15-30 lines of text on the boards) of the first bit of information you want people to know about your setting's story. This could be done in a Dialogue fashion, or replaying an NPCs events. Maybe it's a note given to the player at the beginning of the game that draws them into the story, or maybe it is a short story about what just happened to the PC to bring them to where they are. OR maybe it's completely disconnected from the PCs and it is simply an Epic description of what is going on in the world at that time. Whatever it is, this needs to be packed with something intriguing that makes people say, oooh I want to explore this out.
Give a list of the DMs if it's just yourself this is optional.
Detail the time period, the setting, or other information about the setting if you are using a pre-generated one. If you are using a homebrew you can describe the feel of the setting, and describe it in more detail here.
Now that you have the people introduced through the Opener Hook you can give an overview of what you want to see in the people. This is going to be things you ask from the players, certain number of posts per day/week. Certain Writing skill, New players only, old players only. etc. The type of setting, the feel of the game you want to get. How long it will run and other basic info related to running the game.
Detail what information you want the characters to include in their application. Maybe you want a completed sheet. Maybe you don't even want people to create a sheet. Maybe just a background and personality is fine. I also suggest having a template or basic layout of what you want it to look like in here also, you can use code tags to make a template, or just format your own like most people do.
This section details how you want your players to create their characters. I suggest putting allowed sources/material and homebrew being used in this section so there is no confusion.
Any info beyond this I would highly suggestion putting in the game forum. Or even myth-wiki, since it is there for this very reason. I use a Wiki for my custom campaign setting and it works great!