Aragorn - Raising standards wouldnt be too bad. Look at Europe, there are a lot of great beers across the board, because of competition, the bad ones dont get bought.
Its an issue with a lot of things in North America, the concept of maintaining quality, when quantities go up, is lost. Its a fault of most capitalist societies, where making money is more important then making a good product.
@Sabin - Will have to try and get some. I like ambers, but am more of a Stout or Bitter man.