"Still? We don't ever get to stop. That's not our life," Erin said, stirring slightly to look at Whim. "The Masters do not die. They do not age. They do not go away. Maybe one day you meet and they are bored of you and do not care what you do, and then ten years later all they can think about is hunting you down. They are not consistent. People are taken back, caught and sold or vanishing almost randomly. They will probably not find us. And if that probably is wrong, well, that's it for us. And if we are very unlucky, that's it for our loved ones, too. None of us ever forget that danger. Not even those of us who celebrate life, who live and love and celebrate being free - we don't do it because we have forgotten the Masters are out there. We do it to embrace this world with all our might, so that if we are pulled back, we will fight tooth and nail every step of the way."
"But there is a difference between living and borrowing trouble," Erin finished, with a faint smile. "And I am happy to advertise through word of mouth. A quieter shop leaves me able to cook more for those who come - and there is something I do not like much in modern advertising. It is just..." Erin waved her hand. "Too impersonal, perhaps."