I saw the game at my FLGS, and while $30 is quite reasonable (and its a thick book), I was a little deterred at the BETA written on the cover. Though it was probably more that I was spending $40 on a supplement for Doctor Who: Adventures in Time and Space, a game no one plays because the buy in is steep. :P
I might still pick it up at some point. I was soured on Star Wars for personal reasons for years. But the Clone Wars series has brought back my interest so I might still get it at some point.