hope I filled him out enough, do you want any more info to round him out more?
--also, since I didn't directly answer a couple of those questions, here are my answers
he didn't intentionally even become a god, it was really him defending the people he was appointed to protect (and over the years he now cares for them) now that he's a god, he still views it as his duty to keep his people safe, but realizes that he has a much larger sphere of influence than he had when he was only a spirit.
He generally doesn't interact with his followers directly, he prefers to interact with them on an 'even' playing field. If/when he did/does reveal himself to them he'll probably be a 20-ft tall human or fish-man that looks like he just stepped out of the sea.
he stands for (if this makes sense) protection of the ocean/rivers, mariners/people who depend on the ocean, and aquatic life. Ie, if somebody was dumping refuse into a river, he'd (or one of his agents) be the one to cause the river to splash up and either pull the offender in, or spitting the refuse back at them. In the case of protecting mariners he wouldn't let a pirate ship attack a ship full of his followers, and if they tried their ship would end up in a whirlpool. In the case of aquatic life he understands that some/most of his followers depend on stuff from the sea and accepts it, but if they tried to pull appart a reef because they wanted souvenirs they'd be in for a rude enlightenment.
he doesn't 'want' anything per se, but he's for keeping the balance that the ocean has (and wants his followers to do so as well) ie he wouldn't allow whaling past maybe 2 or 3 whales a year. Still have to decide wether or not he'd like pearl farms (although I'm leaning towards against them due to the fact that in essence, they'd be enslaving the oysters to do it)